As veterinary professionals, we're well-versed in the language of care and compassion. When it comes to writing our own bios and job descriptions, however, our industry struggles to create engaging pieces that convert. That’s why artificial intelligence (AI) tools like OpenAI’s ChatGPT have become such a powerful ally. This tool is a natural language processor, which means it can understand and answer human-esque responses in a conversational tone.  

For veterinary teams, this means AI can generate text that is both professional and engaging while understanding some of the nuances of our unique work. The key lies in how we direct these AI tools through our prompts. 

Updating snooze-worthy bios 

When it comes to personal bios, authenticity is key, and adding that personal touch can help connect the reader (whether a potential client or a future colleague) with the team member. While the standard snooze-worthy “graduate of XYZ College of Veterinary Medicine” and “special interest in dermatology and endocrinopathy” speak to expertise, most reading the bio already assume that education and knowledge is there. Instead, they want to know what it might be like to interact with that team member—either as a caregiver for their pet, or as a coworker.   

To create a bio using ChatGPT: 

• Start by inputting essential information about the team member including veterinary experience, specializations, and education.  

• Add a bit about their personal life, such as their pets, hobbies, and passion for animal care (to the degree that the team member is comfortable).  
• Then let ChatGPT know where the bio will be used (or in the case of multiple channels, request that it creates a social media-friendly bio, a website bio, and an email-friendly bio).  

ChatGPT will then weave this information into a cohesive, engaging narrative. Remember, the final bio should resonate with the personality of the person it’s describing (whether that’s you or another team member), so feel free to tweak the AI's output to add the appropriate personal touch. 

Using ChatGPT to write job descriptions 

When it comes to job descriptions, clarity and detail are crucial. Most practices need to attract team members that are not only qualified, but who will fit into the practice’s culture as well. Use ChatGPT to help craft a job description that will stand out and encourage your ideal applicants.  

• Input the specifics of the role, such as responsibilities, qualifications, and the ethos of your practice.  
• Highlight what sets your clinic apart, whether it's a focus on innovative treatments, a strong community presence, or a particular area of expertise.  

The AI can help articulate these details in a clear, compelling manner, attracting the right candidates who not only have the skills but also share your practice's values. 

Incorporating AI into writing tasks like bios and job descriptions can save time and yield professional, engaging results. However, the heart of our profession lies in genuine connections—with our patients, their owners, and our colleagues. Use tools like ChatGPT as a starting point, but let your personal touch shine through in the final product.  

Caitlin DeWilde, DVM, is the founder of The Social DVM, a consulting firm helping veterinary professionals learn how to manage and grow their social media, online reputation, and marketing strategies. She earned her DVM from the University of Illinois and is a recipient of their Outstanding Young Alumni Award. Before stepping back to focus on her marketing passion, she served as medical director for a large hospital in St. Louis. Today, she divides her time between practice, consulting, and writing. She is the author of the “Social Media and Marketing for Veterinary Professionals” textbook and a columnist for Today’s Veterinary Business. 

Photo credit: © zubada E+ via Getty Images Plus 

Disclaimer: The views expressed, and topics discussed, in any NEWStat column or article are intended to inform, educate, or entertain, and do not represent an official position by the American Animal Hospital Association (AAHA) or its Board of Directors.