Building Trust in the Era of Social Media: Bringing Medical Facts into Focus

In today’s digital age, social media has become a powerful platform, but it often blurs the line between myth and medicine. For veterinarians, building trust and ensuring the dissemination of accurate information is more crucial than ever. Join Richard Goldstein, DVM, DACVIM (SAIM), DECVIM-CA SVP Chief Medical Officer at Zoetis, for an insightful session on navigating these challenges. Moderated by Kelly Bowman, DVM, and Jessica Vogelsang, DVM, Chief Medical Officer at AAHA, this session promises to provide invaluable perspectives on these issues.

Key Takeaways

• Understand the impact of social media on veterinary medicine.
• Learn how to effectively communicate medical facts and debunk myths.
• Enhance your ability to build trust with pet owners through transparent and accurate information.
• Explore the latest tools and resources provided by Zoetis to support veterinarians in this digital era.

About the Speaker

Richard Goldstein, DVM, DACVIM (SAIM), DECVIM-CA SVP a leader in animal health with over 20 years of experience, is passionate about animal welfare and advancing veterinary standards. He currently heads Global Medical Affairs at Zoetis.  Previously, he held leadership roles at Schwarzman Animal Medical Center and Cornell University.  Join Richard Goldstein, DVM, DACVIM (SAIM), DECVIM-CA SVP to learn about building trust in pet care and Zoetis’ support for veterinarians.