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Practice Ownership Exit (and Entry) Strategies
An illustration of an open glass door with the veterinary caduceus on it. Light is shining through the door.

Trends

July 2024

Practice Ownership Exit (and Entry) Strategies

Many practice owners start thinking about selling too late—whether they hope to sell to an individual or a corporation. That’s because finding a practitioner-buyer other than an associate can take several years, and consolidators typically require sellers to keep working for years. So what do you do?

Who put you in charge?
illustration of a woman on top of a mountain holding a flag

NEWStat

Who put you in charge?

Stepping into a managerial role in an animal hospital can be challenging—especially when it means supervising former peers.

More Options Equals Better Care
A client looking worried while holding a vet bill. A technician is with her dog in the background.

Trends

June 2024

More Options Equals Better Care

When clients face financial challenges, they might decline necessary treatments for their pets, which can present ethical and emotional burdens on the veterinary team. What can teams do to alleviate some of this stress?

Language Is Power
Illustration of a bullhorn with light coming out of it. In the background are sentences that say

Trends

June 2024

Language Is Power

Connecting with clients for whom spoken English isn’t their primary language is difficult—sometimes even perilous—due to miscommunication over diagnoses, treatment options, risks, and costs. But, taking even small steps to bridge the language gap can make a big difference.

The New Professional Attire
Two technicians looking at a computer. Both are wearing identical light blue scrubs and both have tattoos.

Trends

June 2024

The New Professional Attire

The work environment has not always welcomed people’s expressions of their individuality, whether it is through clothes, tattoos, or piercings. But today, in veterinary medicine, a growing number of professionals are preferring surgical scrubs to white coats or business attire, and practices are welcoming (and even embracing) artistic body expressions in their employees.

My dog died
Illustration of a senior beagle dog against a maroon background

NEWStat

My dog died

As veterinary professionals, the loss of our own pets offers a deeper understanding of grief—and a chance for compassionate connection with clients.

Protected: Additional Resources for Creating an Employee Handbook

AAHA Guide to Creating an Employee Handbook

Protected: Additional Resources for Creating an Employee Handbook

Exclusive resources for managing staff through emergency situations. Add expertly crafted safety and paid leave protocols to your handbook, download sample forms and letter templates, and browse relevant resources.

An exciting opportunity to improve your veterinary Spanish
image of two cell phones, the screen on one says

NEWStat

An exciting opportunity to improve your veterinary Spanish

Better communication leads to better care—but communicating clearly with clients can be challenging when you’re not only discussing medical issues the client may be unfamiliar with, but are trying to do so with a language barrier in the way.

Some like it hot: Handling heated client conversations
Illustration of a person, head in hands, with lots of thought bubbles and dark scribble clouds around their head

NEWStat

Some like it hot: Handling heated client conversations

Dealing with difficult clients is part of the veterinary world. But navigating these choppy waters can also be a chance to shine, personally and as a practice.

Applications of AI in Veterinary Practice
Futuristic rendition of a diagnostic screen showing a cat and all of its medical information

Trends

May 2024

Applications of AI in Veterinary Practice

AI has many applications, including being an aid for SOAP notes. This article also includes a short roundup from several different software companies who are doing interesting things: Shepherd, Instinct, VetSOAP, and PetDesk.

Financial Health, Mental Health
Illustration of a stressed woman at a table looking at her small paycheck. Her dog is next to her staring at his empty food bowl. Multiple

Trends

May 2024

Financial Health, Mental Health

Many people worry about their financial health and those in the veterinary community are not immune to that concern. Unfortunately, a person’s financial worries can be a significant cause of stress and that stress can affect wellbeing.

From the Editor
Headshot of Ben Williams next to a photo of the May 2024 edition of Trends Magazine.

Trends

May 2024

From the Editor

Most people are familiar with the famous line from the Apollo 13 mission, “Houston, we’ve had a problem.” When there is a crisis, true professionals know how to respond. And vet med, like NASA, is filled with true professionals.

The Scoop
Robert Lawrie, MRCVS, Students in the UMES preveterinary program, and Cornell Wildlife Health Center Receives $35M Endowment

Trends

May 2024

The Scoop

AAHA board member Robert Lawrie, MRCVS, weighs in on the advancements made possible by veterinary software and data capture. The AAHA Community asks how new vets can build confidence through online learning.  This month’s Scoop headlines include: Penn Vet launches mRNA Research Initiative, Links Found Between Human, Canine Brain Tumors, VHMA Compensation and Benefits Survey Results Announced, Canine Respiratory Disease Cases Fall; and more!

Controlled Drug Logging – DEA’s Perspective

Controlled Drug Logging – DEA’s Perspective

Recordkeeping is a major challenge for most veterinary facilities with both the DEA and TITAN data indicating that ~96% of all practices will fail a DEA Inspection due to errors with recordkeeping.

AAHA Advantage®
Woman using a laptop to pursue her career goals in veterinary technology through the flexible DEVTP online program.

Member Exclusive

AAHA Advantage®

With AAHA Advantage, you can purchase the products you need from the vendors you already trust at significant discounts and earn growth rebates.

Vet Med, We Have a Problem
Illustration of a cat in a rocket that is venting money

Trends

May 2024

Vet Med, We Have a Problem

According to AAHA’s research, one factor consistently comes up again and again in the conversation about staff turnover: fair compensation. It’s the top driver of attrition, and it’s also a key retention factor. This article offers expert tips for addressing the number one driver of turnover among veterinary professionals.

Marketing Tools for Clients
Kitten playing with owners cell phone

Member Exclusive

Publicity Toolbox

Marketing Tools for Clients

An exclusive benefit for AAHA-accredited practices, here, you’ll find resources for marketing your hospital and your AAHA accreditation, communicating with clients, and more.

NAAVR hopes to provide a career path for veterinary receptionists
vetmed csr on the phone

NEWStat

NAAVR hopes to provide a career path for veterinary receptionists

Launching in 2024, the North American Association of Veterinary Receptionists (NAAVR) will provide CE for customer service representatives in many areas, including conflict resolution, great customer service, and hospitality.

Pets and the April 8 total solar eclipse
an illustration of the solar eclipse

NEWStat

Pets and the April 8 total solar eclipse

In anticipation of Monday’s total solar eclipse, the big news for pet owners is that the eclipse likely won’t be any news at all to their pets.

Fetch more business with a loyalty program
dog jumping in air with ball in mouth

NEWStat

Fetch more business with a loyalty program

The goal of a loyalty program is not just to increase transactions, but to deepen connections between your clients and your practice.

How to use AI to write bios and job descriptions
Illustration of various people's hands holding phones and tablets

NEWStat

How to use AI to write bios and job descriptions

Need help writing great bios for your amazing team or posting a job description? Artificial intelligence can give you the drafts to start with—then you refine and add that human touch.

Vet med career personas from the AAHA retention study

NEWStat

Vet med career personas from the AAHA retention study

AAHA’s white paper “Stay, Please” has interactive ways to explore the nuances of who’s planning to leave veterinary practices and why. Associate DVMs and credentialed techs have the same top 6 retention and attrition factors. Can you guess what they are?

Interactive graphics: Retention and attrition in vet med

NEWStat

Interactive graphics: Retention and attrition in vet med

Do you know what keeps your happy employees happy and what’s driving the unhappy ones away? AAHA’s white paper “Stay, Please,” includes interactive graphics that break down the reasons people stay in vet med (retention) and why they leave (attrition).

Reducing turnover: Which approach is right for you?

NEWStat

Reducing turnover: Which approach is right for you?

How you increase employee retention might be practice-wide or it might focus on specific job roles where you see the highest turnover. AAHA’s “Stay, Please” white paper has the data to inform your next move, regardless of which strategy you choose.

How to use AI to create a veterinary content calendar

NEWStat

How to use AI to create a veterinary content calendar

A content calendar makes your veterinary practice’s marketing strategy flow like clockwork—but who has the time to put it together? AI tools can fast track the process and help generate ideas for social media posts.

Soft Skills in a Hard World
Photo of a technician talking with a client while putting an e-collar on a cat

Trends

March 2024: The Behavior Issue

Soft Skills in a Hard World

Prior to the pandemic, employee development focused primarily on teaching technical skills, like how to operate the latest accounting software or inventory management system. But the pandemic showed us that skills such as communication and innovative thinking are what will enable a practice not only to survive but to thrive, especially in tough times.

The Art of De-Escalation, Part 2
Photo of an upset client speaking to a CSR

Trends

March 2024: The Behavior Issue

The Art of De-Escalation, Part 2

In Part 2 of this 2-part article, we’ll explore strategies for calming down dealing with clients whose stress levels are high, who are showing behavior that ranges from anger to outright hostility.

3 Ways to empower your customer service team

NEWStat

3 Ways to empower your customer service team

Great customer service begins long before the client steps into your practice. Debbie Boone, CVPM, applies hospitality principles from vet med and beyond to train CSRs in how to deliver the best care to clients—including an appropriate level of knowledge to help triage common cases.

Hospitality in healthcare? How it can transform the veterinary experience.
A woman holds the book Hospitality in Healthcare by Debbie Boone, CVPM

NEWStat

Hospitality in healthcare? How it can transform the veterinary experience.

Growing up with restaurateurs for parents, Debbie Boone, CVPM, learned firsthand how exceptional hospitality garners loyal clients and transforms the lives of employees—and she wants healthcare professionals to reap those benefits.

HANDOUT: Vet med workplace hazards that can affect pregnancy

NEWStat

HANDOUT: Vet med workplace hazards that can affect pregnancy

Working in a veterinary practice while pregnant poses some unique risks, including the dangers of radiation, anesthesia, infectious disease, chemicals, potential injuries, and stress. Luckily, there are safety precautions to reduce the risk.

Medical errors: Stop blaming the people and start fixing the systems

NEWStat

Medical errors: Stop blaming the people and start fixing the systems

Individuals are often blamed when mistakes and adverse events happen, but when there are risky vulnerabilities in equipment and processes, it’s the systems that need to change, not just the people.

Stuck on social captions? Let AI be your springboard

NEWStat

Stuck on social captions? Let AI be your springboard

When faced with another month of social media posts to write, artificial intelligence (AI) tools can be a springboard for ideas and a place to start—but the human review is crucial.

Appreciate the leash holders

NEWStat

Appreciate the leash holders

There are many ways to show clients some love, whether it’s Valentine’s Day or any time of year. AAHA-accredited practice owner Jenn Galvin has some thoughts on appreciating the person holding your patient’s leash.

The Art of De-Escalation, Part 1
Photo of an angry client on her phone.

Trends

February 2024

The Art of De-Escalation, Part 1

In Part 1 of this 2-part article, we’ll explore strategies for calming down annoyed clients whose stress levels are mild to moderate, and we’ll also discuss what can set people off in these situations. In Part 2, we will go over the more extreme cases of client anger, when stress levels are escalated and through the roof.

What Can We Learn From Equine Veterinarians?
Photos of Katie Berlin, DVM, and Mike Pownall, DVM, MBA, during podcast recording, with an image of horses running in the background.

Trends

February 2024

What Can We Learn From Equine Veterinarians?

Mike Pownall, DVM, MBA, practice owner, consultant, and fellow podcaster, joined Central Line to talk about what veterinary professionals in any corner of the field can take away from Synchrony’s 2023 Equine Lifetime of Care study.

5 Ways to share One Health concepts in veterinary clinical practice

NEWStat

5 Ways to share One Health concepts in veterinary clinical practice

Veterinary professionals are well-suited to be experts in a variety of One Health concepts. Here are some resources and ideas for how to increase awareness among your clients about the interconnectedness of human, animal, and environmental health.

Telehealth After COVID

Trends

January 2024

Telehealth After COVID

Virtual care offers huge benefits for your patients, clients, staff, and bottom line. These include increased workflow efficiency, improved work-life balance, better and more thorough care for patients, and added convenience value for clients. It is no surprise that the lynchpin of well-implemented virtual care begins and ends with veterinary technicians, assistants, and care coordinators.

Stay, Please

Trends

January 2024

Stay, Please

A new AAHA survey on staff retention got a massive response. People had a lot to say—and they wanted to be heard. After months of sorting through the data, consulting with data analysts, and looking at these findings from various angles, we’ve landed on some illuminating findings.

In Practice

Trends

January 2024

In Practice

In Practice is a new feature in our newly redesigned Trends. Each month the final page of Trends will feature a useful and practical graphic that can be downloaded from the Trends website. This month, we have an infographic on the ins and outs of telehealth.

New study offers promising results for both shelter cats and older adults

NEWStat

New study offers promising results for both shelter cats and older adults

A recent study funded by the Human Animal Bond Research Institute found that cats offer more than just companionship to older adults: Feline ownership can ease loneliness, improve health, and even reduce doctor visits.

Making It Stick
A veterinarian engaging her client by telling a story

Trends

November 2023

Making It Stick

There are many things that affect a person’s ability to retain information, and if we know what they are, we can set ourselves up for success.

Techs Take Wellness Online
TikTok memes of 3 vet tech social media influencers: Emily Ahsan, CVT, Shena Humbert, LVT, and Sarah Parsons, LVT

Trends

October 2023

Techs Take Wellness Online

Compassion fatigue and burnout are rampant among veterinary technicians. Some techs are taking to social media to promote wellness and spread encouragement to others.

Technician Retention and Leadership
Stills of Natalie Boursiquot, BS, RVT, and Liz Hughston, MEd, RVT, LVT, CVT, VTS (SAIM, ECC), during an episode of Central Line

Trends

October 2023

Technician Retention and Leadership

Technician retention and good leadership are inextricably tied, as we discuss in this Central Line podcast episode with Natalie Boursiquot, RVT, and Liz Hughston, MEd, RVT, CVT, VTS (SAIM, ECC). From the role individuals can play in systemic change to insights into how leadership can show technicians—and other employees—they truly matter, this conversation was full of helpful ideas for increasing tech retention.

Managing Pain in a Community Clinic
Technician going over treatment options with her client

Trends

October 2023

Managing Pain in a Community Clinic

In this hypothetical case, our patient, Teddy, is at a free clinic where you are volunteering for the morning, and you will have to communicate all the options to the owner without making her feel like the best ones are financially out of reach.

Noncompete Clauses and Veterinary Practice
Closeup photo of non-compete clause paperwork on a clipboard with a pen on top of it

Trends

September 2023

Noncompete Clauses and Veterinary Practice

A proposed FTC rule could ban noncompete clauses. The debate is fierce and ongoing. This article explores some of the challenges and repercussions of the proposed ban.

The Cat-Only Practice
Closeup photo of a cat's face with a curtain partially covering her face

Trends

August 2023

The Cat-Only Practice

There is something magical about cat-only clinics. Many of them have very highly trained doctors and staff who are true cat lovers and who know what it takes to keep cats at their healthiest and cat owners willing to keep coming back for regular care.

Cat Champions
Closeup photo of a veterinarian holding a kitten

Trends

August 2023

Cat Champions

Everyone from the client service representatives to the veterinary assistants and technicians can play a vital role in providing the best care to feline patients, especially in cases of dermatological problems.

A Better Cat Visit
Photo of a cat coming out of a carrier

Trends

August 2023

A Better Cat Visit

Millions of pet owners are experienced with veterinary care, and already have a relationship with a veterinarian. So, where are the cats?

2023 AAHA Mentoring Guidelines
Image of two technicians listening to a dog's heart

Trends

July 2023

2023 AAHA Mentoring Guidelines

Effective mentoring is key to attracting and retaining veterinary professionals, and you can set your practice apart by making mentorship part of your culture. The 2023 AAHA Mentoring Guidelines show you how to implement effective mentorship strategies to improve your practice’s recruitment and retention and your team’s job satisfaction.

TikTok Docs
A veterinarian standing on a phone and holding a cat. A shadow monster is coming out of the phone and the veterinarian is holding up a shield against it.

Trends

July 2023

TikTok Docs

Leveraging social platforms effectively can be challenging for veterinary professionals, but in the right hands they can also be a powerful tool to combat false claims and provide reliable content to pet owners.

Mentorship: What Do Students Want?
Image of an older veterinarian mentoring a younger veterinarian.

Trends

July 2023

Mentorship: What Do Students Want?

Mentorship is heavily discussed in academic settings, but what it means and how to find it can be daunting for budding veterinarians. There is a fear that asking for guidance equates to a lack of clinical competency, but there is also a deeply driven desire to provide the best care for our patients. This is the perfect place for quality mentorship to step in and bridge the gap. So, what do new graduates want when seeking mentorship?

2023 AAHA Mentoring Guidelines

2023 AAHA Mentoring Guidelines

Effective mentoring is key to attracting and retaining veterinary professionals, and you can set your practice apart by making mentorship part of your culture.

How Do I Choose the Right Pet Insurance?

Partner Content

Pet Insurance

How Do I Choose the Right Pet Insurance?

As a pet owner, choosing the right pet insurance  can be a challenging task. You want to ensure that you have comprehensive coverage for your furry friend, while also finding an affordable option.

Pet Insurance
Photo of a yellow lab with a tag on his collar that says

Partner Content

Pet Insurance

A Financial Safety Net Option for Your Furry Friend

Pet insurance helps ensure that you are able to say “Yes” to veterinary care without the stress and anxiety that can come with vet bills

How Does Pet Insurance Work

Partner Content

Pet Insurance

How Does Pet Insurance Work

Pet insurance is designed to provide financial protection for the cost of unexpected veterinary bills. This ensures that the cost of care never stands in the way of your pet receiving the medical attention they need whenever they are sick or injured.

It Takes a Village
Illustration of many multi-ethnic faces

Trends

May 2023

It Takes a Village

Being an ally, an advocate, and committing to diversity are important steps toward making the veterinary profession a safer and more equitable place for everyone. This article outlines some ways to make that happen.

Caring Conversations
A veterinary technician getting a patient history from a client holding a senior dachshund.

Trends

April 2023

Caring Conversations

Successful preventive care requires a team effort

The Virtual CSR
Photo of Katie Brothers, CSR manager, assisting a client virtually.

Trends

March 2023

The Virtual CSR

Moving client services into the future and decreasing stress for the front desk

Remote Viewing
A surprised-looking cat peeking around a wall corner

Trends

March 2023

Remote Viewing

Using Telehealth Can Help Decipher Behavior Issues

Are You Seeing Enough Senior Pets?
A veterinary technician petting a senior dachshund.

Trends

February 2023

Are You Seeing Enough Senior Pets?

Veterinary practices tend to focus their educational and promotional efforts on puppy, kitten, and middle-life adult pet wellness, but often fall short when communicating with and marketing to owners of senior pets. Let’s fix that!

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